In 2021 Heads Up Apparel was started as a fun way to accessorize our riding apparel. We launched on Etsy in 2021 with 3 belt styles and now have grown to over 315 varieties! The company is named after our horse "Heads Up" aka Lincoln; after the lucky penny we found on the ground the day we first rode him. We are proud to remain a mother/daughter shop and cannot thank you enough for your support!